primary funds fundraising

Finding relevant Limited Partner (LP) relations is as difficult as looking for a needle in a haystack. It’s time consuming, frustrating and difficult to know LP’s exact mandates, taste and screening procedures. c*funds has heavily invested in understanding and updating the investment mandates of more than 400 global LPs. This enables us to accelerate the process of opening up meaningful LP conversations for our GPs.

The below chart demonstrates where c*funds has built the most LP relations (more than 400) in the Benelux, Nordics, DACH and UK.

We…

  • Review your existing fund pre-marketing materials (USP’s, pitch deck, teaser)
  • Fast and professional preparation of top quality fund documentation (both content and graphic design) ensuring your fund marketing is compliant to the level that it will appeal to many LPs
  • We provide practice based Data Room Advisory
  • Benchmark your competitor funds to get access to their LPs
  • Give access to an exclusive/relevant LP network in your investment area
  • Support you with ongoing LP conversations all the way through to capital commitment
  • We advise with fund branding visibility through speaking slots, booth /event participation in a curated PE fundraising events where we have partnerships with *(SuperReturn, 0100 conference, PE-Insight, MarketsGroups)
  • In addition we prepare attendee LP insights and coach you on how to optimise your LP meetings at suitable PE events

Added value?

  • Holistic approach to your fundraising process
  • Extensive experience with a diverse range of backgrounds
  • Hands-on, mentoring relationship with our GP’s
  • Independent, boutique approach

We work very closely with our clients (GP’s), often acting as their Investor Relations Manager for the upcoming closing. We spend time with our GP’s to understand their track record, personal achievements, portfolio management skills, exits, multiples etc. so that we can market the investment offer properly. We help GP’s to reach the private equity market standard with their fund offer in terms of tools, phrasing and brand visibility. Often new managers need help with identifying their USP’s and structuring LP incentives.

We help you to stand out from the (GP) crowd.

We have a number of different fundraising packages for our clients:

High-Intensity Package | Duration 4 months:

  • For managers that have already had their first close
  • Pre-marketing is already of a high-quality
  • We introduce you to our “warm LP” relations who are complementary to your existing base
  • We assist with making relevant LP meetings and supporting the DD process
  • On-demand assistance with managing PE event participations/LP meetings

Full-Service Active Marketing Campaign | Duration 6 Months:

  • This package is suitable for fund managers that are in an early stage of their fund marketing
  • Pre-marketing and data-room advisory services (including pre-marketing graphic design uplift)
  • LP campaign management
  • PE event management on-demand
  • We assist with relevant LP meetings, DD, terms and closing the deal
  • This collaboration has 2 stages: 4 months of active campaign management including strong pre-marketing advisory and the last 2 months are follow-up activities related to the ongoing conversations.

After the collaboration period, we often issue an only success fee-based 1-year collaboration to follow up all the leads and to support your final closing.

Our terms are always a combination of a one-time campaign set up fee and a success fee. We conduct Operational and legal Due Diligence on all potential GP’s.

We also have an introductory package of advisory services which provides industry best practice and guidance on how to correctly set up your fund marketing materials.